Brand to bottle - a guide to the process…

How important is brand story telling and labelling and when (and where?!) do you begin?

A label is just one part of a much bigger picture. To truly stand out, your bottle needs to leave a lasting impression - combining craft, excellence, and a story people want to share (and remember).

”Brand to Bottle” walks you through the process of bringing your brand and labels to life.

A woman with long hair and glasses is standing at a desk, holding a fan of color swatch samples in one hand and writing in a notebook with a pen in the other. There are flowers in a vase and various papers on the desk.
Vertical text reading 'BALENCIAGA' in a stylized, artistic font with black letters on a beige background.
A workspace desk with a white ceramic vase holding a paintbrush, a feather, and a ruler, a computer monitor, a glittery disco ball, a color fan deck, and some papers and books.
Close-up of the word "TOM" in bold, large font with a black background.
Top view of multiple wine bottles with beige caps arranged in a grid pattern.
Close-up of the word "BOUTIQUE" in large, elegant beige font.

With 20 years in the wine print and design industry, I’ve seen what works - and what doesn’t - when it comes to label standout and performance, whether on a shelf, in an ice bucket, or in someone’s hand.

From early logo sketches to choosing the right paper stock, I’ll guide you every step of the way, recommend trusted printers and suppliers, and make sure your ideas are brought to life in the most premium, effective way possible.

Ready to create a strong and confident brand?
Grab the guide and let’s chat about bringing your story to life.

Download Brand to Bottle
Download Brand to Bottle

Wine is one of the most complex and competitive categories in retail.
I work with importers and producers across the wine world – from traditional family ventures to the new kids on the block, reshaping how we enjoy our tipple today.

I balance tradition with a fresh perspective, helping wine connect with both classic loyal collectors and a new generation of enthusiasts.